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Information,
Education and Motivation (IEM) Unit of Directorate General of Family
Planning has been working since 1977 for creating awareness about maternal
and child health care, small family norms and overall health care in
Bangladesh.
The aim of the IEC program is envisaged to
- Build effective
community support for family planning and health seeking behavior
- Change attitudes
and behavior of people to improve their health status \
- Change attitudes
and behavior of service providers to provide client centered services
- Promote men's
respect and responsibility towards the women and the girl child in
the society
- Establish the
small family norms as a way of life.
Objectives of IEC program
Broad Objective: To bring about behavioral change among the people towards
developing small family norms, practice healthy life style, increase
nutritional status and reduce MMR & IMR by introducing IEC interventions.
Specific Objectives
- To strengthen
the capability and capacity of IEM
- To assess the
need for developing, designing and redesigning programs for effective
IEC
- To provide current
information and knowledge on FP-MCH, RH and other health issues for
behavioral change among stake holders
- To create awareness
on health and family planning issues and increase community participation
in the health & family planning programs
- To increase
IEC knowledge among the service providers for better counseling and
service delivery
- To strengthen
information and dissemination network nationally and globally on the
population, FP and RH.
Activities of IEM unit
- Provide financial
support to Population, Health and Nutrition Cell of Bangladesh Betar
and Bangladesh Television and also coordinate the programs
- Campaign program
for promoting delayed marriage
- Campaign program
for decreasing dropout rate in contraception
- Develop a 10
year IEC Strategy on Health and Reproductive Health focusing on HNPSP
- IEM Unit’s
Documentation Center acts as a focal point for Population Information
Network (POPIN) activities
- Act as a gender
focal point for gender activities taken under the DGFP
- Initiate IEC
program to face any emerging and reemerging diseases such as Dengue
Fever, Malaria, Arsenic
- Provide consultancy
support for developing, designing and planning of IEC interventions
of any other organization
- Organize workshops
for Journalists on RH, FP-MCH.
- Organize film
show programs by AV vans in the field level.
- Organize mass
motivational meetings among fishermen, weaver and other professionals
on RH, FP-MCH.
- Organize workshops
for UP chairmen, female UP members on RH, FP-MCH.
- Organize workshops
for mid-level manager on HIV/AIDS.
- Organize workshops
on Population Information Network.
- Organize media
exhibitions on RH, FP-MCH at the field and National level.
- Organize observance
of World Population Day.
- Publish Parikroma
( Bangla newsletter).
- Produce TV spots.
- Produce and
reprint films.
- Formulate advocacy
strategy on rural and urban reproductive health.
- Produce other
IEC materials.
- Fellowship /
study tour for IEM personnel.
Activities under Inter-sectoral Population Projects (IPP)
- Advocacy sub
programs are being implemented by twelve ministries and other private
organizations
- Training workshops
for officials of IPP project; funded by UNFPA; coordinated by IEM
unit
- A Technical
cell was created in 1999 to back-up and support IPP Projects. Two
consultants are working to provide technical assistance.
- Nationwide campaign
on safe motherhood and violence against women
- Programs telecast
by television and broadcast by radio
- Develop IEC
materials for counseling and distribution.
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